Click the placemark!
google.earth.addEventListener(placemark, 'click', function(event) {
// prevent the default balloon from popping up
event.preventDefault();
var balloon = ge.createHtmlStringBalloon('');
balloon.setFeature(event.getTarget());
balloon.setMaxWidth(300);
// Google logo.
balloon.setContentString(
'<a href="#" onclick="alert(\'Running some JavaScript!\');">Alert!</a>');
ge.setBalloon(balloon);
});